Warner Bros. Consumer Products
I am currently a Sr. Designer for Warner Bros. Consumer Products, specifically for the Product Development WB Themed Entertainment team.
My experience at Warner Bros. Consumer Products has given me insight about the licensing process from the licensor's side, where at my previous company I was on the licensee side.
In my day-to-day, I review product submissions from global licensees, draw product overlays, route approvals to our Franchise and Legal teams, and relay feedback. I review a wide array of product categories such as fashion, home, toys, and souvenirs. Additionally I help with product trend forecasting, building mood boards, and is the primary design contact for my 10+ global licensees.
While this is not a graphic design role, I find my graphic design skill set transferrable to the product development realm. I was able to help elevate designs of products through collaboration and constructive feedback.
Below are a few examples of where I did get to get my hands on some designing and art directing.
All artwork below belongs to Warner Bros. Consumer Products.
Looney Tunes x Friends Graphic
An iconic collaboration between one of the most famous animation characters and one of the most popular 90s TV sitcoms for the WB Studio Tour Hollywood. A fun, dynamic graphic to highlight our Looney Tunes characters full of personality and the original Friends set that guests can visit on the tour. Printed on a black t-shirt, a best seller at the store!
Art direction by me and artwork by Ronin Design.
All American Graphics
We were in dire need of art for the CW's hit football drama, All American, so my team and I took on the task of creating graphics for exclusively for our WB Studio Tour Hollywood.
The graphics features photos of the cast collaged together in various formats to ensure versatility amongst a wide range of product.
Released products for this collection so far are the All American Tee and Color Changing Water bottle.
I'm really proud of this project because we are providing the first and only officially licensed product for All American. Through this collection we're adding more diverse and much needed representation to the collections at the WB Studio Tour Hollywood store.
Created with the direction from Creative Director, Diana Li, and Commercial Director of WB Studio Tour Hollywood, David Finch.
The Polar Express Train Ride:
The Magic Returns Icon
After missing enchanting train rides to the North Pole in 2020, Rail Events was ready to warm up some hot chocolate and announce their return for 2021. Rail Events requested for a festive typographic icon that would be used on marketing.
Created with the direction from Design Manager, Nicholle Astengo.
Jellystone Park Java Packaging
Who knew that bears drank coffee? The Jellystone team did and developed their own bespoke coffee line in two roasts that are only sold at the Jellystone Park general stores.
Art direction by me and design by the Jellystone Park team.
Jellystone Park Water Fun Style Guide Art
A fun and colorful new style guide for our Jellystone Park licensee to promote their water activities and water parks at their campgrounds. Style guide consists of 9 character arts, 8 badges/icons, 2 patterns, and 2 graphics.
Art direction by me and artwork by Red Central
Jellystone Park Core Style Guide Art Additions
New, mostly Halloween themed, art for our Jellystone Park licensee to support their Halloween themed activities at their campgrounds. The theme costumes and backgrounds were requested by the licensee and we handled the rest.
Art direction by me and artwork by Red Central
Gilmore Girls Chibi Art, WB Studio Tour Hollywood Exclusive Art
When fall comes, you know it's Gilmore Girls season. Our Studio Tour licensee requested for some new character art of our favorite characters from the show in an adorable chibi style so we delivered. This art then got used on many skus of Gilmore Girls products only sold at the Studio Tour.
Art direction by me and artwork by Bradley Peterson.
Gilmore Girls Citizens of Stars Hollow Art, WB Studio Tour Hollywood Exclusive Art
Move over, Rory and Lorelai! Stop hogging all of the attention in Stars Hollow! The Studio Tour wanted to highlight the other quirky and eccentric characters of the small Connecticut town—thus the Citizens of Stars Hollow project was born. This art then got used on tees only sold at the Studio Tour.
Art direction, typesetting, and graphic composition by me and icon art by Bradley Peterson.
